Tuesday, October 1, 2024

Leaf-based products featuring Ohtani in Japanese traditional clothing released

A limited number of 12 types of leaf-based convenience products including tea bags featuring a new visual of Ohtani in Japanese traditional clothing are released. As part of the social contribution project "Green Tea for Good" that we are working on with Ohtani, a portion of the sales of these products will be used for conservation activities in Japan and overseas.

Thursday, September 19, 2024

Ohtani in Japanese traditional clothing! “Green Tea for Family” launches.

A new tradition of gifting tea to someone special, "Green Tea for Family", launches. From September 23, "【Give the gift of tea to your loved ones】campaign”, sending the gift of tea and a message, starts. Life-sized cutout of Shohei Ohtani in Japanese traditional clothing appears in all 47 prefectures of the counry from October 1, ‘Japanese Tea Day’ established by ITO EN.

Monday, July 15, 2024

The only store in the world! “NewDays Shinjuku South Exit Central ” completely wrapped in “recycled paper made of used tea leaves”

"NewDays Shinjuku South Exit Central" will be completely wrapped in "recycled paper made of used tea leaves". This is an unique initiative, limited to only one store in the world. The wrapping is "recycled paper made of used tea leaves" through Ito En's "Used Tea Leaves Recycling System".

Monday, July 15, 2024

The world’s first outdoor advertisement utilizing “recycled paper made of used tea leaves”! Located at Shinjuku-sanchome Station. Limited distribution of “Green Tea for Good promotion cards” fearturing Shohei Ohtani will be available!

As a world-first initiative, an outdoor advertisement using "recycled paper made of used tea leaves" will be displayed at Shinjuku-sanchome Station. Furthermore, a limited quantity of "Green Tea for Good promotion cards" will be distributed.

Saturday, July 13, 2024

An advertisement of the project “Green Tea for Good” with Shohei Ohtani will be published in Nikkei.

Following its appearance in the Financial Times, the advertisement of the "Green Tea for Good" project with Shohei Ohtani will be published in Nikkei.

Friday, July 12, 2024

An advertisement for the joint project “Green Tea for Good” with Shohei Ohtani will be published in the Financial Times across 62 countries and areas.

The promotional visual for the "Green Tea for Good" project featuring Shohei Ohtani will be published in the Financial Times. It is available in 62 countries and areas!

Monday, July 8, 2024

Ohtani Shohei Bottle” is now available for a limited time!

"Shohei Ohtani Bottle," featuring Shohei Ohtani on the Oi Ocha packaging, is available for a limited time! Sales has started across Japan on Monday, July 8, 2024, with overseas sales to follow sequentially. A portion of the proceeds will be used for the social contribution initiative "Green Tea for Good."