Green Tea for Good engaging in conservation activities both domestically and internationally, including the preservation of forests, water, and biodiversity.

「お茶で日本を美しく」（The meaning of “Making Japan Beautiful With Green Tea”)　initiative, led by ITO EN since 2010, is an environmental conservation effort that dedicates a portion of Oi Ocha product sales to support the preservation of forests, water and biodiversity.
In 2024, together with global ambassador Shohei Ohtani, we will conduct conservation activities primarily in Japan as part of “Green Tea for Good.” And looking forward, we aim to expand our efforts internationally.